GHET·TO /ˈɡedō/

noun; part of a city, especially a slum area, occupied by a minority group(s).

verb; put in or restrict to an isolated or segregated area or group.

This brand is developed through life experiences, we are reclaiming and changing the narrative of the negative connotations associated with the word Ghetto. 

‘Ghetto’ is transferred to an adjective here, its about the process of starting from the bottom and creating well-rounded success!